Ford had a special guest at AutoShow Brazil in 2016. We needed to make it worth.

Nobody remains indifferent to a legend. Not even the competitors.

Mustang is a legend. There is no doubt on that. But we simply wanted to show it. So we decide to film the arrival of the Mustang Cobra in the AutoShow, the biggest car event in the world.

The results? People became insane during the arrival of Ford Mustang and after on the internet. Shame we couldn't use the main competitors' face in the film. It was hilarious!

  Role: Creative Idea and Visual Direction
Agency: JWT São Paulo