Personal Project — Diogo Seibert

Brazil doesn't have a low cost branding learning tool. Actually it didn't.

I create content about branding and now it became a side business.

In 2017 I started a side job with branding which mix brand creativity, strategy and design. So I used Instagram to study and collect thoughts on branding cases. Instagram's algorithm started to share the profile to others and it became bigger and bigger. Today I help young designers to develop their brand careers with no big investment because branding courses in Brazil are still expensive for students.

Check it out here.

@logosbrasileiros is an Instagram account that teaches designers about strategy that should come before logo design.

How to apply the Brand Features Map on your project?

The main purpose of this project is to learn more about creativity, strategy, branding e of course, design and teach others. I select the best brands built in Brazil from design studios and write about it.

Besides branding cases, I also create lessons to help designers to improve their branding and design process.

There is no good branding with no understanding about the client's business.

Brand Features Map

What a designer needs to know about naming.

Uncover is a digital book that reveals the backstage of the best branding and design studios in Brazil.

I get in touch with the studio's C-Level person to get access to all the process’ materials, strategy paperwork, researches and diagnosis results and so on.

The final result is a completely open content about the whole timeline process of the best branding and design studios. Information that people don't access on the internet, and neither in the majority of the courses.